In Sensemaking Christian Madsbjerg makes a plea for the value of the humanities in a time where there’s a lot of focus on STEM-knowledge. It was recommended by Bas Heijne, a Dutch writer and thinker whose work I love. Sensemaking is defined as the practice of cultural inquiry using human intelligence to develop a sensitivity toward meaningful differences. In other words, we want to gain an understanding of other people and their worlds and experiences. What matters to them and how is this different from what matters to us? Sensemaking allows us to empathize. This is valuable from a philosophical and political point of view, but also, at a much more cynical level, from an economic point of view. It can tell us how people will vote in the next election and what type of car they are likely to buy.
The book refers regularly to the philosopher Martin Heidegger and his ideas. Heidegger argues that our reality and how we experience the world is highly contextual and historical. Most of the time we are incapable of thinking beyond our own social context. While we feel like we’re completely autonomous individuals, our thoughts and actions are heavily influenced by where and how we live and grew up.
To gain some insights into other people and their lives, we have to let go, at least a little bit, of our own biases and assumptions. The humanities are essential in teaching us how we can do this.
Science and algorithms can explain gravity and solar eclipses and they can eradicate smallpox and measles. To explain why Trump and Brexit are happening and why we are giving measles another chance we need to study people and cultures. Making sense of cultures, customs, and meanings requires a perspective, which is why it’s unlikely that algorithms will be able to figure them out. Algorithms lack a point of view and they lack empathy.
One way to build empathy is by reading. Reading shows you that the world doesn’t have to be the way it is. It can be different. Reading allows us to experience other lives and other worlds than our own We get to live them in our imagination. While watching TV you’re a spectator, but reading makes you a participant.
My own journey is somewhat parallel to that of the world at large. Until I started working fulltime I was an avid reader. I read everything I could get my hands on from adventures to spy stories to historical novels. In high school, I got the opportunity to become a lighting engineer in the theatre production that we set. I loved it. I loved the magic of theatre and the combination of technology and creativity. When I went on to study electrotechnical engineering with the aim to make a career as a lighting engineer. I took a different turn and ended up in software development. For over 15 years, most of what I read had to do with technology. I told myself I didn’t have time to read books and I lost interest in them.
Working hard and gaining specific technical knowledge will serve you well up to a certain point in your career. Three years ago I moved away from software development towards a leadership role and I felt ill-equipped. I started reading books on people, culture, and behavior to fill the gap that I felt I had in terms of understanding what drives and motivates people.
For people in technical roles, we all accept that it’s necessary to continue to updates your knowledge. In the past large software platforms released new versions approximately every three years, which means that you had to refresh about 75% of your skillset every three years. Now that these large platforms are all offered as cloud services that are getting new releases at least weekly, a lot of technical specialists have to refresh their knowledge constantly.
What I find remarkable is that we seem to find it acceptable that people in leadership or sales roles for example still base their behavior on insights that were common 20 years ago. They don’t read up on the latest studies about human behavior. They feel that because they have been successful in the past there is no need to change. These are the same people who feel that the people with technical skills should always be fully up-to-date on the latest developments in the world of technology, have the latest certifications and preferably be experts in multiple technologies or skillsets to ensure that they can be staffed on as many different projects as possible. The hypocrisy blows my mind.
Maybe I felt driven to learn more about people and cultures because I was used to always studying technology and it felt unnatural to stop learning just because I moved away from technology. Maybe I was driven by my perfectionism. Perhaps it was just insecurity. Whatever it was my change in job sparked a renewed love for reading in me. I’m alternating reading fiction and non-fiction and both have helped me tremendously in getting to grips with my new role and who I wanted to be as a leader. Reading helps me to get up to date with the latest studies on human behavior, it helps me to get a better understanding of how people and cultures are changing over time and the stories and wisdom that I read about inspire me.
I full support Christian Madsbjerg’s plea for the value and importance of the humanities. We have so much data and logic at our fingertips that at times we stop seeing numbers and models as a representation of the world and we start seeing them as the only truth. We forget or even lose the ability to apply critical thinking. The numbers are one perspective, but it’s understanding the human circumstances that will help us to understand people’s motivations and our world. Human behavior doesn’t follow models, it’s by definition irrational and thus hard to predict.
In order to make a meaningful difference, you have to give a damn and algorithms will never actually give a damn. We need people for caring and the humanities to teach them how to.