When I decided to read Taking the work out of networking, I hoped that Karin Wickre had some sort of magical solution to make networking fun for those of us who don’t like going to events to meet a lot of people that we don’t know.
I’m what is apparently called an “extroverted introvert”. I like people and I like having conversations with them, but in small doses and for limited periods of time. I prefer dinner with a small group over a large event. It allows for more in-depth and meaningful conversations.
The book doesn’t reveal a magic formula that would allow me to avoid networking. Wickre, also classifying herself as an introvert, describes all the ways in which she manages and maintains her large network. She is so active connecting to people that I caught myself thinking “she can’t possibly be an introvert and want to do all of that all the time!”. I don’t her, of course, and I don’t know how she lives her life so I have no way of knowing that. She probably has a different way to strike a balance and manage her energy.
The book describes networking at events as well as online networking via LinkedIn and Twitter. Although I’m already reasonably active on social media it was this part of the book that resonated most with me.
Before I read the book I decided whether to accept or ignore a LinkedIn connection request based mostly on how well I know the person who sent the request. Wickre has a good point though that if you are looking for career opportunities or for information on a certain topic, that your weak ties are probably going to be most valuable to you. People who you know well often have a lot of the same connections that you do. People who you don’t know well are more likely to add something different to your network. This makes sense, so I have changed my attitude related to deciding who to connect with on LinkedIn.
In the book, Wickre also talks about keeping your network warm by regularly sending messages to people to let them know that you are thinking about them and that you value them as a connection. She does this by for instance sharing a link to an article that you think they might find interesting. This is a bridge too far for me, but it did inspire me to put a recurring item on my todo list to connect with people I haven’t spoken to for a while. I try to reach out to one person per day. After only one week I can already tell that I won’t meet my target of one person per day, but if I reach out to two or three people per week that’s already two or three more than I would otherwise have reached out to.
To be clear, these are people that I’ve been thinking about anyway and that I would love to catch up with. Even though time and energy are limited it feels good and valuable from a personal point of view to reconnect with them.
Even though the book doesn’t contain any miracles to avoid networking or magic spells that can turn you into an extrovert the book did give me a just forceful enough nudge to get me to make some changes and take some action.
The book also mentions the film The Intern, which is one of my favorite films to watch on a plane, so it gets extra points for that too.